About Us
Welcome to Desi Aawaran – Where Tradition Meets Trend!
Born in the heart of Dubai with roots deep in Indian soil, Desi Aawaran is your one-stop destination for authentic, stylish, and affordable desi fashion and handcrafted treasures. Whether you’re hunting for the perfect saree for shaadi season, a kurti that screams comfort and class, or handcrafted jewelry and art pieces that whisper stories of Indian heritage – we’ve got you covered.
Founded in 2022 by Reena Keshri, a passionate fashion designer on a mission to bring the charm of desi culture to your wardrobe, Desi Aawaran started as a small shop with a big heart. Today, we’re proud to serve a growing family of fashion-forward souls who love their roots as much as their reels.
What We Offer:
- Elegant Sarees for every mood – from wedding glam to pooja-ready.
- Chic Kurtis and outfits that mix comfort with culture.
- Handcrafted Jewelry that makes even your selfies look royal.
- Homegrown Art & Crafts straight from Indian artisans.
- Desi Gifts perfect for festivals, family, or just treating yourself!
Our Vibe:
- Think of us as your desi dost who helps you hide those extra shopping bags from your parents, while making sure you always look fabulous. 😉
- We believe in celebrating Indian craftsmanship, supporting small artisans, and curating pieces that bring joy, nostalgia, and that “Where did you get this from?” reaction.
- Whether you walk into our shop in Dubai or scroll through our online store from anywhere in the world, you’re not just shopping – you’re joining a celebration of heritage, creativity, and desi swag.
Come, wrap yourself in Desi Aawaran – and wear your roots with pride!